BLOGS

What if the Romans had analytics?

SAS is hosting this year’s European Analytics 2015 conference in Rome November 9 – 11. This three-day inspiring event will give you the chance to boost your company’s analytics culture in an...

+READ MORE

Security, skills, interoperability and small data in the Internet of Things

Most people think of the Internet of Things - or `Wisdom of Things’ as iMinds prefers to call it – as a distant future, but it’s not, is it?

+READ MORE

SAS Forum Belux 2015 and the formula behind its success: a closing interview with Geert Van Peteghem, Managing Director at SAS BeLux

At the SAS Forum last week we spoke to Geert Van Peteghem, Managing Director at SAS Belux to find out how they manage to uphold and even increase the SAS Forum's success, year after year.

+READ MORE

Cyber security in a world of data breaches - Infographic [SAS FORUM]

In recent years, data breaches and Advanced Persistent Threats (APTs) have appeared in every industry in many different forms. Yet, a lot of companies still lack the maturity to protect themselves...

+READ MORE

How your CIO and IT team can successfully balance sustainable and disruptive technologies

When markets move as fast as today, organisations have to keep experimenting with digital innovation in order to evolve at the same speed as their environment. But, at some point, these trials will...

+READ MORE

3 ways to manage data in the era of Big Data - INFOGRAPHIC [SAS FORUM]

In a time of new data tools like Hadoop, some of us wonder if we still need ‘regular’ Data Management. Knowing that 80% of a data scientist's time is spent on collecting and preparing unruly...

+READ MORE

Why your Management should be in charge of cybersecurity [SAS FORUM]

An interview with Professor Georges Ataya, one of the speakers at SAS Forum Belux 2015, on managing online threats and cybersecurity.

+READ MORE

How will you manage data coming from the Internet of Things? INFOGRAPHIC [SAS FORUM]

The potential of the Internet of Things (IoT) for managing an organisation more efficiently, saving money and innovating is tremendous. But how will you manage the petabytes of data generated by it?...

+READ MORE

What NOT to do in Big Data Management [SAS FORUM]

The evangelization phase of Big Data is coming to an end. Few are the business & IT leaders who do not understand the massive potential for customer, market and competitor intelligence. But that does...

+READ MORE

LIVE TWEETS

Loading...

OUR BLOGGERS

Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

BLOGS BY THIS AUTHOR

Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

BLOGS BY THIS AUTHOR

Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

BLOGS BY THIS AUTHOR

Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

BLOGS BY THIS AUTHOR

Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

BLOGS BY THIS AUTHOR

Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

BLOGS BY THIS AUTHOR