BLOGS

Can mathematics boost your love life?

With Valentine’s day rapidly approaching, love is definitely in the air. And mathematicians are no stranger to this phenomenon. On the contrary: did you know that mathematics can help you boost your...

+READ MORE

How do you solve a problem like the data scientist?

In which Jill reminds us that managing the data is the hard part.

+READ MORE

How not to launch an innovation lab

In which Jill considers a buncha guys and some big ideas.

+READ MORE

Five steps to omni-channel marketing – step 4

As a customer intelligence adviser, my work exposes me to a wide range of organisations with various marketing challenges and available resources. One of the common themes that have emerged is...

+READ MORE

How Amazon and Netflix are influencing VDAB

Digitalization is all around and definitely not restricted to sexy consumer brands like Amazon or Netflix. They did however set the tone when it comes to customer- centricity. “You watched/bought X,...

+READ MORE

A quarter of holiday shoppers will spend more these holidays

With a quarter of holiday shoppers planning to spend more this year than last, retailers can start to celebrate. In its second year of research into holiday shopping plans, analytics leader SAS,...

+READ MORE

Smile, you are being scored!

We are gradually getting used to the idea that our data are being analyzed whenever we go to the bank to apply for a new loan or whenever we try to buy a more expensive item such as a car. But the...

+READ MORE

The business of cybercrime

Cybercrime is a beast of many forms, so we learned in Georges Ataya’s presentation at the SAS Forum earlier this year. And what’s more: cybercrime is getting organized more and more professionally...

+READ MORE

What’s that poison? Analytics to the rescue

Sometimes the difference between life and death (or illness with severe consequences) can be a matter of the right advice at the right moment. In case of poisoning, for instance, you may be saved by...

+READ MORE

LIVE TWEETS

Loading...

OUR BLOGGERS

Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

BLOGS BY THIS AUTHOR

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

BLOGS BY THIS AUTHOR

Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

BLOGS BY THIS AUTHOR

Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

BLOGS BY THIS AUTHOR

Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

BLOGS BY THIS AUTHOR

Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

BLOGS BY THIS AUTHOR