BLOGS

The changing world of insurance: upselling, challenges and the customer view

For most businesses, selling to existing customers is the most cost-effective way to achieve sustainable growth. This is particularly true for insurers, as their business models rely on renewal...

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Approachable analytics: one size doesn’t fit all

With the current digitizing of all industries, data gathering and data analyses are very much top-of-mind. Consequently, having data analytics within easy reach of everyone is also gaining in...

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Data Olympics and the profitability of data investments

Continuous but small improvements are inherent to all sport disciplines. Every now and then an athlete sharpens the world record by a millisecond or a centimeter because of tremendous effort and a...

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Analytics as a core business function: the rise of the data scientist

Organizations have more data at their disposal than ever before, and few would dispute that data analytics can have effective business outcomes. In this context, Amazon is always mentioned as a prime...

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The European General Data Protection Regulation (GDPR): beyond the hype

The GDPR, adopted by the European Commission at the beginning of this year, will apply as from May 2018. The new legislation will update the existing 1995 European Data Protection Directive and set...

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CDO: to stay or to go? Help me out!

At the end of the 19th century, one of the greatest revolutions in history took place: electrification. Companies could now make use of a new, convenient form of energy: electricity. This innovation...

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Is your refrigerator a soldier of a botnet army? 


Last Friday several important parts of the internet were unavailable for hours due to cyberattacks. It happened late in the afternoon in the US so in Europe only those who went to sleep late noticed...

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Our government is the OPEC of data

Last week, I had the honor to present my ideas on the use of data to a select group of government managers, during an event hosted by SAS, a leading provider of solutions for data and analytics....

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Why Master Data Management matters: a case study

Master Data Management is still a relatively young discipline, but it has already proven its worth in various environments, including in Belgium.

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OUR BLOGGERS

Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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