BLOGS

Retail: let’s get ‘phygital’!

In the early days of e-commerce, the physical retailers shrugged at the thought of online shops taking over their dominant position: “How can they ever replace the intimacy and physical contact...

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Beyond customer-centricity

Customer-centricity is hot. In September 2015, the term generated over 740.000 search results in Google. It was the theme on countless events aimed at marketing professionals, and in even more...

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Analytics save lives in Mozambique

We love it when analytics is used for public benefit. And we love it even more when this is the result of a PhD project. This is what happened in Mozambique recently when three scholars presented the...

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Luxembourg Analytics Summit is born!

No industry is immune to digital disruption. The speed of innovation and the rise of new business models has taken most established organizations by surprise. No matter whether you are in banking,...

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Why I love Data Visualization, and you should too!

Isn’t it unfortunate that only 4% of companies indicate they have the right people, tools and data to make data-driven decisions? Many companies - maybe even yours - struggle to extract insights...

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Zika virus: how to map mosquitoes (and why it matters)

Earlier this month, the World Health Organization (WHO) has declared the Zika virus a global public health emergency. The virus is spread by the so-called Aedes mosquito, which can be found in...

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How to make decisions at scale?

By embracing decisions at scale, organizations will reap far more return on their current analytics investment and enable their data scientists to better satisfy the organization's growing appetite...

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Imec and iMinds: a smart marriage

At our annual SAS Forum, we strive to serve our audience with the best speakers. They represent some of the finest companies in Belgium, and never fail to bring some fascinating and inspiring stories....

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Yellow school bus: analytics drive safety & efficiency

Navistar - prime manufacturer of the famous yellow school buses - is using SAS to analyze data from their buses and trucks' sensors to increase reliability and safety on the road.

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OUR BLOGGERS

Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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