A big part of our existence is about making choices. Preferably the best ones. Evidence-based decision-making matters more than the type and quantity of the data, and by establishing evidence-based...
Ivy Vanderheyden
Marketing Enthusiast
Ivy Vanderheyden
Marketing Enthusiast
"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.
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