BLOGS

How will you manage data coming from the Internet of Things? INFOGRAPHIC [SAS FORUM]

The potential of the Internet of Things (IoT) for managing an organisation more efficiently, saving money and innovating is tremendous. But how will you manage the petabytes of data generated by it?...

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What NOT to do in Big Data Management [SAS FORUM]

The evangelization phase of Big Data is coming to an end. Few are the business & IT leaders who do not understand the massive potential for customer, market and competitor intelligence. But that does...

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Four reasons why you need a data scientist - infographic [SAS FORUM]

Most organisations understand by now how Big Data can boost their customer centricity, efficiency and innovation. Yet it’s important that those who plan to launch their first Big Data projects,...

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Surviving disruption with Big Data [SAS FORUM]

Data and analytics are what is going to save you from being disrupted...

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FROM MASS TO REALTIME OMNI-CHANNEL MARKETING IN 5 STEPS: STEP 3

Step 3: From 1-to-1 marketing to event-driven marketing

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How to balance privacy and personalisation [SAS FORUM]

This blog is about one of today's most challenging paradoxes in business: how to balance data privacy and personalised offers.

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Self-Service BI & Approachable Analytics for all

Unveiling the myth: Business Intelligence & Analytics in the SME market

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Predictive Analytics – a Soup Story

A simple metaphor for projects in predictive analytics

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Why fighting fraud without analytics is no longer an option [SAS FORUM]

Still too few organisations realize just how much recent evolutions in the digital world have changed the spectrum, efficacy, depth and invisibility of fraud.

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OUR BLOGGERS

Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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