Blogs by Mieke De Ketelaere

Why marketing professionals should use analytics

In recent years, being a chief marketing officer (CMO) has become much more challenging due to the digitizing market. New data sources give new insights into customer behaviour and the customer...

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Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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