Blogs by Ivy Vanderheyden

Don’t miss the Curiosity Forum

It is in our nature to be curious. To discover and explore. Every day, new discoveries and innovations push our world forward and make our life better. Innovation is sparked by our continuous...

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How Tomorrowland and The Day After Tomorrow have impacted our future (and may impact yours too!)

This weekend Tomorrowland, Dimitri Vegas and Like Mike are bringing the Garden of Madness to the Sportaleis. Do you know what word SAS, Peter Hinssen and the world’s most renowned dance event have...

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And&: technology, culture and economy combined in one mind-blowing festival

No matter how busy you are, do try to find the time to come to Leuven in the first days of May. Because from 2 to 5 May, the first edition of and& will be taking place there. And what? And&. And why?...

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Tomorrowland takes customer experience to new levels

When it comes to customer experience and experience marketing, no organization comes even close to Tomorrowland. From the teaser movie over the social buzz to the after movie, customers are given the...

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Analytical marketing goes beyond the marketing department

Today’s marketing organization needs to be analytics-driven and requires different skills than before, that’s what we’ve already learned from Adele Sweetwood’s book ‘The Analytical...

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OUR BLOGGERS

Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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