Blogs by Jeroen Van Godtsenhoven

Online campaigns are ok, as long as they’re transparent!

Cambridge Analytica has ruined a lot for anyone who wants to use technology in political campaigning. But when our data are collected with our full knowledge, analytics can be beneficial to...

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CDO of the Year: the important award that will hopefully disappear

On October 24th in Brussels, I will be attending a first in Belgium: the election of the CDO of the Year Award.

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Humanoid or functional robots: a useful distinction?

A lot has been said about the future of robots in our society. What the robot of tomorrow will look like, is a key talking point. But we of course mustn’t forget the software driving all of its...

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Artificial intelligence contributes to a better world. Really!

If you haven’t heard of any example of how Artificial Intelligence (AI in short) will change the shape of our world, you have probably been living on Mars, way before Elon Musk ever will. Each day...

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Our appeal: turn our youth into Mars travelers

According to recent studies, one million extra jobs for highly skilled talent will be created in the course of the next decade. No less than 40 percent of these jobs will be functions that don’t...

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OUR BLOGGERS

Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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