BLOGS

Analytical marketing: a different game requires different players

In my previous blog I already shared my enthusiasm for Adele Sweetwood’s book ‘The Analytical Marketer’, which describes how you should transform your marketing organization in order to optimize...

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Looking for a good summer read? Try ‘The Analytical Marketer’

“Analytics are leading the change in marketing, but the rest of the marketing organization must follow”

Summertime has finally arrived. Time to relax, enjoy a cool glass in the summer sun, lay...

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Six takeaways from SAS Forum Belux 2017

'Experience Your New Possible' was the theme of SAS Forum this year. During the event in The Egg, a fancy location in Brussels, 700 attendees from different innovative organizations and sectors could...

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Fire propelled intelligence – how can you grow yours?

A big part of our existence is about making choices. Preferably the best ones. Evidence-based decision-making matters more than the type and quantity of the data, and by establishing evidence-based...

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Self service requires partnership

Self-service analytics, including visual analytics, is a bit like an all-you-can-eat buffet. Kitchen staff (read: IT staff and analysts) prepare nutritious, appealing food, and business users are then...

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Customer journey analysis

Many organizations have adopted the concept of Customer Journey Mapping, or Customer Journey Analytics in order to map out the customer’s experience and analyze it. An introduction by Bart Baesens &...

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Why LACO will attend SAS Forum (and why you should too)

"There are many reasons to get excited about attending this year’s edition of the SAS Forum event", dixit Fabrice Deprez, Director at LACO.

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Creating Chances: giving immigrants a real chance to start a new life

Who hasn’t heard stories of immigrants working below their potential in the country in which they found a new home? While at the same time organizations in the Western world are in desperate need of...

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Marketing experts must evolve from 'mad men' to 'math men'

There seems to be confusion about the differences between content marketing and data-driven marketing. Bloovi spoke with Steven Hofmans (data-driven marketing expert at SAS) and Ivy Vanderheyden...

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OUR BLOGGERS

Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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