Blogs by Ivy Vanderheyden

Analytical marketing: a different game requires different players

In my previous blog I already shared my enthusiasm for Adele Sweetwood’s book ‘The Analytical Marketer’, which describes how you should transform your marketing organization in order to optimize...

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Looking for a good summer read? Try ‘The Analytical Marketer’

“Analytics are leading the change in marketing, but the rest of the marketing organization must follow”

Summertime has finally arrived. Time to relax, enjoy a cool glass in the summer sun, lay...

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Customer loyalty goes beyond loyalty cards

Nowadays we often talk about ‘customer experience’. This means that, throughout his relationship with a company, a customer must always have the same positive experience - whether he is buying a...

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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