BLOGS

Customer Intelligence: put the customer first

We would like to point out the obvious: the customer should always come first in customer intelligence. ‘If it’s that obvious, why point it out?’, you may think. The answer is quite simple:...

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Big data and Customer Intelligence: it’s NOT about technology!

Everybody keeps talking about the potential of big data, especially data about the customer. Customer intelligence, as it is often called, is sometimes considered to be ‘the new gold’. And who are...

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Hadoop Summit Brussels: some thoughts

In the very heart of Brussels, near the Grand Place and other historic landmarks, the most exciting moments could be lived at the Hadoop Summit 2015.

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Are all Data Scientists nerds?

Although the Data Scientist has been declared the sexiest job of the 21st century by HBR and others, if we are honest, we need to admit that data scientists are still associated with nerds by the...

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Why I’m looking forward to the Hadoop Summit

On April 15th and 16th, Brussels is hosting the 2015 Hadoop Summit. For 2 days, the capital of Belgium and Europe will also be the capital of big data and analytics. Is Hadoop really that important to...

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Is data scientist really the sexiest job on earth?

Data scientist has often been called “the sexiest job of the 21st century”. But why has this job earned such a flattering title?

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Average data scientist has sixpack (m.) or C-cup (f.) [SAS research]

The job of data scientist is often called a sexy profession. Research with data scientists all across Europe now scientifically confirms this assumption. It has become clear that data scientists...

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HR gladly welcomes the data scientist

By quantifying a project, vision or statement interims of ROI and impact, you suddenly become an active and proactive business player. You take your initial fact-based reporting to an entirely new...

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Meet two “mathemagical” data scientists: Jos and Joline

The Data Scientist. Often described as the hottest job of the future. But what does a Data Scientist really do? What is his/her value for a company? And is their job really that hot? Why not ask...

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OUR BLOGGERS

Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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