BLOGS

Analytics keep the insurance fees affordable

Ever wondered why your insurance policy gets more expensive every year? There are various factors contributing to this unpleasant trend but insurance fraud might well be the most important one.

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Analytics and contact centers: a game-changing combination

Today, May 27th, the contact centre organization contactcentres.be will host the annual Caviars awards, celebrating the best contact centers in various categories. One of the awards is ‘Best use of...

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Eurovision lyrics analyzed: bittersweet, positive and power songs are winners

It’s that time of year again. Trees are blossoming, terraces are getting crowded and people are installing their barbecues. Europe is waking up from hibernation and is getting ready for tons of...

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4 lessons learned from early adopters of Hadoop

A couple of weeks ago, analytics lovers from all over Europe were brought together at the Hadoop Summit in Brussels. There were keynotes, exhibitors, panel discussions, workshops: Hadoop catered for...

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Fold me to the moon: a new approach to risk management using analytics

Everything is becoming digital, and is getting connected to the internet and thus accessible for anyone who knows where to look. A nightmare for any security professional, and a wet dream for hackers...

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Use big data to transform your organization in 4 steps

With big data come big challenges and even bigger opportunities. Social data, mobile data and sensor data are just a few of the newer data sources that – when properly analyzed – can help improve...

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Customer Intelligence: put the customer first

We would like to point out the obvious: the customer should always come first in customer intelligence. ‘If it’s that obvious, why point it out?’, you may think. The answer is quite simple:...

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Big data and Customer Intelligence: it’s NOT about technology!

Everybody keeps talking about the potential of big data, especially data about the customer. Customer intelligence, as it is often called, is sometimes considered to be ‘the new gold’. And who are...

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Hadoop Summit Brussels: some thoughts

In the very heart of Brussels, near the Grand Place and other historic landmarks, the most exciting moments could be lived at the Hadoop Summit 2015.

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OUR BLOGGERS

Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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