BLOGS

3 ways to manage data in the era of Big Data - INFOGRAPHIC [SAS FORUM]

In a time of new data tools like Hadoop, some of us wonder if we still need ‘regular’ Data Management. Knowing that 80% of a data scientist's time is spent on collecting and preparing unruly...

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Why your Management should be in charge of cybersecurity [SAS FORUM]

An interview with Professor Georges Ataya, one of the speakers at SAS Forum Belux 2015, on managing online threats and cybersecurity.

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How will you manage data coming from the Internet of Things? INFOGRAPHIC [SAS FORUM]

The potential of the Internet of Things (IoT) for managing an organisation more efficiently, saving money and innovating is tremendous. But how will you manage the petabytes of data generated by it?...

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What NOT to do in Big Data Management [SAS FORUM]

The evangelization phase of Big Data is coming to an end. Few are the business & IT leaders who do not understand the massive potential for customer, market and competitor intelligence. But that does...

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Four reasons why you need a data scientist - infographic [SAS FORUM]

Most organisations understand by now how Big Data can boost their customer centricity, efficiency and innovation. Yet it’s important that those who plan to launch their first Big Data projects,...

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Surviving disruption with Big Data [SAS FORUM]

Data and analytics are what is going to save you from being disrupted...

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FROM MASS TO REALTIME OMNI-CHANNEL MARKETING IN 5 STEPS: STEP 3

Step 3: From 1-to-1 marketing to event-driven marketing

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How to balance privacy and personalisation [SAS FORUM]

This blog is about one of today's most challenging paradoxes in business: how to balance data privacy and personalised offers.

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Self-Service BI & Approachable Analytics for all

Unveiling the myth: Business Intelligence & Analytics in the SME market

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OUR BLOGGERS

Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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