BLOGS

What’s that poison? Analytics to the rescue

Sometimes the difference between life and death (or illness with severe consequences) can be a matter of the right advice at the right moment. In case of poisoning, for instance, you may be saved by...

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How data-driven Uber is driving change & challenging regulations

What Airbnb is doing to the hotel industry, Uber is doing to the taxi industry: disrupting it! A good thing for consumers but a tough time for the now - all of a sudden - traditional industries.

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Dutch soccer league teams up with SAS Analytics

The KNVB (Royal Netherlands Football Association) has added analytics leader SAS to its roster. Under a new four-year agreement, the Dutch soccer league will use SAS to expand KNVB’s ability to...

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Digital Belgium: a startup within the government

This year’s SAS Forum was kicked off by Alexander De Croo, Minister of (a.o.) Digital Agenda, and his advisor Laurent Hublet. The digitalization is not only apparent in the business world:...

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Developers to save the world

The Hadoop Summit that was hosted a couple of months ago in Brussels, had one presentation that definitely stood out: the one by futurist and commentator Ben Hammersley. 

"We won. Now we have a...

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Tackling barriers for analytics adoption

Some organizations hire the best and brightest analysts, yet fail to deliver results because business leaders cannot follow through on action. Without analytics embedded in your organization, you can...

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Advanced Analytics in a Big Data World

How come so many organizations do not use their customer data to the maximum? And what’s the most important recent development in customer intelligence? Professor and author Bart Baesens discusses...

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Building smart cities

This year’s SAS Forum was, as usual, a real treat for everybody who is even remotely involved with analytics. From government initiatives around ICT to a guru showing our digital future: the variety...

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How Electrabel GDF Suez increases sales efficiency with data visualization

Electrabel, subsidiary of GDF Suez, is one of Belgium’s main energy corporations. Every family needs energy and obviously Electrabel has a large customer base.

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OUR BLOGGERS

Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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