BLOGS

How not to launch an innovation lab

In which Jill considers a buncha guys and some big ideas.

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The hell of Excel, or why you need to future proof your data strategy

This summer, I had several interesting sessions with customers and prospects. Much to my surprise, two of them, both multinational organizations, were doing most of their data related tasks in Excel.

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Five steps to omni-channel marketing – step 4

As a customer intelligence adviser, my work exposes me to a wide range of organisations with various marketing challenges and available resources. One of the common themes that have emerged is...

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How Amazon and Netflix are influencing VDAB

Digitalization is all around and definitely not restricted to sexy consumer brands like Amazon or Netflix. They did however set the tone when it comes to customer- centricity. “You watched/bought X,...

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A quarter of holiday shoppers will spend more these holidays

With a quarter of holiday shoppers planning to spend more this year than last, retailers can start to celebrate. In its second year of research into holiday shopping plans, analytics leader SAS,...

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The birthday paradox explained

The birthday paradox - also known as the birthday problem - states that in a random group of 23 people, there is about a 50% chance that two people have the same birthday. In a room of 75 there’s...

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Smile, you are being scored!

We are gradually getting used to the idea that our data are being analyzed whenever we go to the bank to apply for a new loan or whenever we try to buy a more expensive item such as a car. But the...

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The business of cybercrime

Cybercrime is a beast of many forms, so we learned in Georges Ataya’s presentation at the SAS Forum earlier this year. And what’s more: cybercrime is getting organized more and more professionally...

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What’s that poison? Analytics to the rescue

Sometimes the difference between life and death (or illness with severe consequences) can be a matter of the right advice at the right moment. In case of poisoning, for instance, you may be saved by...

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OUR BLOGGERS

Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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