BLOGS

How your CIO and IT team can successfully balance sustainable and disruptive technologies

When markets move as fast as today, organisations have to keep experimenting with digital innovation in order to evolve at the same speed as their environment. But, at some point, these trials will...

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3 ways to manage data in the era of Big Data - INFOGRAPHIC [SAS FORUM]

In a time of new data tools like Hadoop, some of us wonder if we still need ‘regular’ Data Management. Knowing that 80% of a data scientist's time is spent on collecting and preparing unruly...

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Why your Management should be in charge of cybersecurity [SAS FORUM]

An interview with Professor Georges Ataya, one of the speakers at SAS Forum Belux 2015, on managing online threats and cybersecurity.

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How will you manage data coming from the Internet of Things? INFOGRAPHIC [SAS FORUM]

The potential of the Internet of Things (IoT) for managing an organisation more efficiently, saving money and innovating is tremendous. But how will you manage the petabytes of data generated by it?...

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What NOT to do in Big Data Management [SAS FORUM]

The evangelization phase of Big Data is coming to an end. Few are the business & IT leaders who do not understand the massive potential for customer, market and competitor intelligence. But that does...

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Four reasons why you need a data scientist - infographic [SAS FORUM]

Most organisations understand by now how Big Data can boost their customer centricity, efficiency and innovation. Yet it’s important that those who plan to launch their first Big Data projects,...

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Surviving disruption with Big Data [SAS FORUM]

Data and analytics are what is going to save you from being disrupted...

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FROM MASS TO REALTIME OMNI-CHANNEL MARKETING IN 5 STEPS: STEP 3

Step 3: From 1-to-1 marketing to event-driven marketing

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How to balance privacy and personalisation [SAS FORUM]

This blog is about one of today's most challenging paradoxes in business: how to balance data privacy and personalised offers.

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OUR BLOGGERS

Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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