BLOGS

How to balance privacy and personalisation [SAS FORUM]

This blog is about one of today's most challenging paradoxes in business: how to balance data privacy and personalised offers.

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Self-Service BI & Approachable Analytics for all

Unveiling the myth: Business Intelligence & Analytics in the SME market

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Predictive Analytics – a Soup Story

A simple metaphor for projects in predictive analytics

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Why fighting fraud without analytics is no longer an option [SAS FORUM]

Still too few organisations realize just how much recent evolutions in the digital world have changed the spectrum, efficacy, depth and invisibility of fraud.

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Data scientist sourcing: in or out?

We have mentioned it before, and we will probably have to repeat it for quite a while: there is a severe shortage of data scientists, a shortage which will probably last for several years.

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Rather MSF than Rotary [SAS FORUM]

How are Belgian data scientists putting their skills and expertise to good use? And how this compares to what an organization like MSF (Médecins Sans Frontières) is doing?

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EBG study reveals: marketers give customers a voice

Every two years, EBG surveys the challenges and new developments in the marketing profession by conducting individual interviews. This survey focuses on how marketing interacts with the rest of the...

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How the Internet of Things can drive value for your company [SAS FORUM]

Most companies tend to think of IoT in the (very) long term: valuable, yes, but for (much) later. But why wait to start disrupting your company, working more efficiently and boost revenue?

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How Axalta Coating Systems transforms big data into valuable data

Axalta Coating Systems is 1 of the 5 largest coating companies in the world. Their database includes 400,000 colors, categorized into 4,500 stock keeping units.

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OUR BLOGGERS

Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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