BLOGS

Summer school for professionals: boost your analytics skills!

Summer holidays are approaching. Usually it’s this time of the year that gives us some time to finally do all things we have been willing to do for a long time but were never high enough on our...

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From mass to realtime omni-channel marketing in 5 steps: step 1

During recent customer visits, I have noticed that a lot of customers are assuming they can go from mass marketing to omni-channel marketing in a month or two. Most of the time customers are surprised...

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Cybersecurity and big data analytics: partners in crime fighting

Organizations often struggle to keep up with the current evolutions in cybercrime. They are spending billions of dollars on IT security. And still the insight in the threat landscape remains limited...

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From data crunching to storytelling - don’t forget the essentials

The role of analytics in any organization has changed considerably the last few years. Managing the unstoppable flow of data has become increasingly difficult. And at the same time, organizations have...

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Why you have to meet Jill Dyché

On Thursday June 25th Jill Dyché is visiting Belgium and you should be there! Jill Dyché has been thinking, writing, and speaking about business-IT alignment for over two decades. She recently...

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Analytics keep the insurance fees affordable

Ever wondered why your insurance policy gets more expensive every year? There are various factors contributing to this unpleasant trend but insurance fraud might well be the most important one.

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4 lessons learned from early adopters of Hadoop

A couple of weeks ago, analytics lovers from all over Europe were brought together at the Hadoop Summit in Brussels. There were keynotes, exhibitors, panel discussions, workshops: Hadoop catered for...

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Use big data to transform your organization in 4 steps

With big data come big challenges and even bigger opportunities. Social data, mobile data and sensor data are just a few of the newer data sources that – when properly analyzed – can help improve...

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Customer Intelligence: put the customer first

We would like to point out the obvious: the customer should always come first in customer intelligence. ‘If it’s that obvious, why point it out?’, you may think. The answer is quite simple:...

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OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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