BLOGS

Sports teams and analytics: a winning combination

Let’s kick off this blog post with a riddle. What do analytics and soccer have in common? It’s all about scoring.

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The three biggest challenges in marketing analytics and how to solve them [SAS FORUM]

Today marketing teams are faced with a continuously expanding volume of available data and there are three basic challenges in marketing analytics which are directly related to these evolutions:...

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Analytics in Luxembourg banks: the best hidden treasure?

Luxembourg has always been known as a popular haven for financial transactions and for storing personal or corporate treasures. It is a bit ironic that in Luxembourg, of all places, banks have little...

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How do the Tour de France and SAS Factory Miner relate?

I have been looking forward to July 14th this year. Not only because it is the French national holiday (aka Bastille Day) which gives an extra dimension to the Tour de France that day, but even more...

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From mass to realtime omni-channel marketing in 5 steps: step 2

Step 2: From customer segmentation to 1-to-1 campaigns

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Hadoop: ready for our future data needs

Are companies getting acquainted with Hadoop? How are they using it and is there a significant difference between different countries and industries? These and other questions are answered in this...

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Summer school for professionals: boost your analytics skills!

Summer holidays are approaching. Usually it’s this time of the year that gives us some time to finally do all things we have been willing to do for a long time but were never high enough on our...

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From mass to realtime omni-channel marketing in 5 steps: step 1

During recent customer visits, I have noticed that a lot of customers are assuming they can go from mass marketing to omni-channel marketing in a month or two. Most of the time customers are surprised...

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FRAUD FIGHTING IN 2015: WHAT CAN WE DO?

In a previous blog post, I discussed the many different forms of fraud, as well as the growing complexity of the fraud schemes. It may have discouraged some people and led them to the conclusion that...

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OUR BLOGGERS

Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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