BLOGS

Eurovision lyrics analyzed: bittersweet, positive and power songs are winners

It’s that time of year again. Trees are blossoming, terraces are getting crowded and people are installing their barbecues. Europe is waking up from hibernation and is getting ready for tons of...

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4 lessons learned from early adopters of Hadoop

A couple of weeks ago, analytics lovers from all over Europe were brought together at the Hadoop Summit in Brussels. There were keynotes, exhibitors, panel discussions, workshops: Hadoop catered for...

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Fold me to the moon: a new approach to risk management using analytics

Everything is becoming digital, and is getting connected to the internet and thus accessible for anyone who knows where to look. A nightmare for any security professional, and a wet dream for hackers...

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Use big data to transform your organization in 4 steps

With big data come big challenges and even bigger opportunities. Social data, mobile data and sensor data are just a few of the newer data sources that – when properly analyzed – can help improve...

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Customer Intelligence: put the customer first

We would like to point out the obvious: the customer should always come first in customer intelligence. ‘If it’s that obvious, why point it out?’, you may think. The answer is quite simple:...

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Big data and Customer Intelligence: it’s NOT about technology!

Everybody keeps talking about the potential of big data, especially data about the customer. Customer intelligence, as it is often called, is sometimes considered to be ‘the new gold’. And who are...

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Hadoop Summit Brussels: some thoughts

In the very heart of Brussels, near the Grand Place and other historic landmarks, the most exciting moments could be lived at the Hadoop Summit 2015.

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Are all Data Scientists nerds?

Although the Data Scientist has been declared the sexiest job of the 21st century by HBR and others, if we are honest, we need to admit that data scientists are still associated with nerds by the...

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Why I’m looking forward to the Hadoop Summit

On April 15th and 16th, Brussels is hosting the 2015 Hadoop Summit. For 2 days, the capital of Belgium and Europe will also be the capital of big data and analytics. Is Hadoop really that important to...

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OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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