BLOGS

From mass to realtime omni-channel marketing in 5 steps: step 2

Step 2: From customer segmentation to 1-to-1 campaigns

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Hadoop: ready for our future data needs

Are companies getting acquainted with Hadoop? How are they using it and is there a significant difference between different countries and industries? These and other questions are answered in this...

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Summer school for professionals: boost your analytics skills!

Summer holidays are approaching. Usually it’s this time of the year that gives us some time to finally do all things we have been willing to do for a long time but were never high enough on our...

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From mass to realtime omni-channel marketing in 5 steps: step 1

During recent customer visits, I have noticed that a lot of customers are assuming they can go from mass marketing to omni-channel marketing in a month or two. Most of the time customers are surprised...

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Cybersecurity and big data analytics: partners in crime fighting

Organizations often struggle to keep up with the current evolutions in cybercrime. They are spending billions of dollars on IT security. And still the insight in the threat landscape remains limited...

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From data crunching to storytelling - don’t forget the essentials

The role of analytics in any organization has changed considerably the last few years. Managing the unstoppable flow of data has become increasingly difficult. And at the same time, organizations have...

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Why you have to meet Jill Dyché

On Thursday June 25th Jill Dyché is visiting Belgium and you should be there! Jill Dyché has been thinking, writing, and speaking about business-IT alignment for over two decades. She recently...

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Analytics keep the insurance fees affordable

Ever wondered why your insurance policy gets more expensive every year? There are various factors contributing to this unpleasant trend but insurance fraud might well be the most important one.

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4 lessons learned from early adopters of Hadoop

A couple of weeks ago, analytics lovers from all over Europe were brought together at the Hadoop Summit in Brussels. There were keynotes, exhibitors, panel discussions, workshops: Hadoop catered for...

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OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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