BLOGS

Use big data to transform your organization in 4 steps

With big data come big challenges and even bigger opportunities. Social data, mobile data and sensor data are just a few of the newer data sources that – when properly analyzed – can help improve...

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Customer Intelligence: put the customer first

We would like to point out the obvious: the customer should always come first in customer intelligence. ‘If it’s that obvious, why point it out?’, you may think. The answer is quite simple:...

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Big data and Customer Intelligence: it’s NOT about technology!

Everybody keeps talking about the potential of big data, especially data about the customer. Customer intelligence, as it is often called, is sometimes considered to be ‘the new gold’. And who are...

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Hadoop Summit Brussels: some thoughts

In the very heart of Brussels, near the Grand Place and other historic landmarks, the most exciting moments could be lived at the Hadoop Summit 2015.

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Why I’m looking forward to the Hadoop Summit

On April 15th and 16th, Brussels is hosting the 2015 Hadoop Summit. For 2 days, the capital of Belgium and Europe will also be the capital of big data and analytics. Is Hadoop really that important to...

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Is data scientist really the sexiest job on earth?

Data scientist has often been called “the sexiest job of the 21st century”. But why has this job earned such a flattering title?

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Average data scientist has sixpack (m.) or C-cup (f.) [SAS research]

The job of data scientist is often called a sexy profession. Research with data scientists all across Europe now scientifically confirms this assumption. It has become clear that data scientists...

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HR gladly welcomes the data scientist

By quantifying a project, vision or statement interims of ROI and impact, you suddenly become an active and proactive business player. You take your initial fact-based reporting to an entirely new...

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Meet two “mathemagical” data scientists: Jos and Joline

The Data Scientist. Often described as the hottest job of the future. But what does a Data Scientist really do? What is his/her value for a company? And is their job really that hot? Why not ask...

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OUR BLOGGERS

Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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