BLOGS

Hadoop: ready for our future data needs

Are companies getting acquainted with Hadoop? How are they using it and is there a significant difference between different countries and industries? These and other questions are answered in this...

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Summer school for professionals: boost your analytics skills!

Summer holidays are approaching. Usually it’s this time of the year that gives us some time to finally do all things we have been willing to do for a long time but were never high enough on our...

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From mass to realtime omni-channel marketing in 5 steps: step 1

During recent customer visits, I have noticed that a lot of customers are assuming they can go from mass marketing to omni-channel marketing in a month or two. Most of the time customers are surprised...

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FRAUD FIGHTING IN 2015: WHAT CAN WE DO?

In a previous blog post, I discussed the many different forms of fraud, as well as the growing complexity of the fraud schemes. It may have discouraged some people and led them to the conclusion that...

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Why Napoleon was the founder of modern data visualization

Exactly 200 years ago the world changed forever. The Battle of Waterloo, in which Napoleon’s forces were defeated by the British and Prussians, took place in Belgium on June 18, 1815. But I’m...

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Cybersecurity and big data analytics: partners in crime fighting

Organizations often struggle to keep up with the current evolutions in cybercrime. They are spending billions of dollars on IT security. And still the insight in the threat landscape remains limited...

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FRAUD FIGHTING IN 2015: AN OVERVIEW

“The greatest trick the Devil ever pulled was convincing the world he didn't exist.” I would like to use this quote from the movie classic ‘The Usual Suspects’ to illustrate the problem with...

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From data crunching to storytelling - don’t forget the essentials

The role of analytics in any organization has changed considerably the last few years. Managing the unstoppable flow of data has become increasingly difficult. And at the same time, organizations have...

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Why you have to meet Jill Dyché

On Thursday June 25th Jill Dyché is visiting Belgium and you should be there! Jill Dyché has been thinking, writing, and speaking about business-IT alignment for over two decades. She recently...

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OUR BLOGGERS

Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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