BLOGS

Fraud and Fado: mournful tunes but no sentiment of resignation

A couple of weeks ago a great number of telecom operators gathered in Lisbon, the city of Fado, to discuss telecom fraud. Organized by the Communications Fraud Control Association (CFCA) and the Forum...

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Blind people behind the steering wheel, and other future traffic trends

Now that the Summer holidays have begun, traffic jams are more reasonable. But they are still there! This always raises the question of what traffic will look like in a couple of years, as the number...

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Turn leads into gold with marketing attribution

Find out why Web Analytics won’t turn your lead(s) into gold ... and why a two-step approach and predictive analytics will. This blog explains what is marketing attribution really about.

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SAS joins top analytics education program (and celebrates with some tips)

Now that SAS has entered the QTEM (Quantitative Techniques for Economics and Management)* network, we thought it would be nice to provide some useful tips to students considering to pursue an...

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Paradoxes in retail: e-commerce vs bricks & big data vs mass retail

At SAS Belux Executive Dinner keynote speaker was Denis Knoops, CEO of Delhaize Belgium and Luxemburg. In my last blog post I discussed the first paradox in retail: sustainability vs sustainability.

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The paradox of sustainability in retail

Delhaize CEO Denis Knoops discussed the three big paradoxes in retail at the SAS Belux Executive Dinner. In this blog I present the first of these paradoxes: sustainability vs sustainability.

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Industry 4.0: Beaulieu ready for the digital industrial revolution

Beaulieu, a renowned industrial group working in floor coverings, is getting ready for the next industrial revolution: industry 4.0. With the help of data and analytic they will optimize uptime and...

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Euro 16 Data Analysis: the Red Devils that stand out

Now that Euro16 is approaching we had a look at the offensive stats for the players that could compete in this competition. Read on to find out who of the Belgian players stand out?

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Fighting terrorism demands better information sharing

One single database might not give you any interesting information, but when you connect different databases suspicious patterns can appear. Unfortunately it's this crucial information sharing we are...

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OUR BLOGGERS

Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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