BLOGS

From big insights to ‘small’ actions

Has ‘big data’ been a hype? Yes and no. No, because the idea and technology behind big data will never go away. We will always want to get a grip on all available data, whether they are ours or...

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Post-Moneyball: is gut feeling overruling analytics?

Remember the movie ‘Moneyball’? The story of Billy Beane, Oakland A's general manager who successfully attempted to assemble a baseball team on a lean budget by employing computer-generated...

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Big data: benefit or burden? [video]

Big data holds a massive amount of opportunities, which lots of companies, organizations and governments are already exploring. Big data is no longer an "opportunity", it is our daily reality. Even...

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Direct mailing just got smarter

Communicating with the customer used to be very simple: you either communicated ‘above the line’ or ‘below the line’. The ‘communication below the line’ could be summarized as direct...

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Stress-testing as a strategic Risk & Finance framework: many financial institutions still have a long way to go

The depth and duration of the financial crisis has led many banks and regulators to ask whether stress-testing practices were appropriate before the crisis, and particularly, whether they were able to...

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Retail: let’s get ‘phygital’!

In the early days of e-commerce, the physical retailers shrugged at the thought of online shops taking over their dominant position: “How can they ever replace the intimacy and physical contact...

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Analytics save lives in Mozambique

We love it when analytics is used for public benefit. And we love it even more when this is the result of a PhD project. This is what happened in Mozambique recently when three scholars presented the...

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Zika virus: how to map mosquitoes (and why it matters)

Earlier this month, the World Health Organization (WHO) has declared the Zika virus a global public health emergency. The virus is spread by the so-called Aedes mosquito, which can be found in...

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How to make decisions at scale?

By embracing decisions at scale, organizations will reap far more return on their current analytics investment and enable their data scientists to better satisfy the organization's growing appetite...

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OUR BLOGGERS

Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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