BLOGS

Healthcare and life sciences: listen to the patient

Life sciences are a fascinating industry. Never before have pharmaceutical companies been under so much pressure to deliver new and lucrative products in the shortest possible timeframe. And no other...

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Can mathematics boost your love life?

With Valentine’s day rapidly approaching, love is definitely in the air. And mathematicians are no stranger to this phenomenon. On the contrary: did you know that mathematics can help you boost your...

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How do you solve a problem like the data scientist?

In which Jill reminds us that managing the data is the hard part.

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Building a firm foundation for your future proof data strategy

In my first post, I talked about the hell of using Excel for all your data needs; in my second post, I covered the building blocks and initial first steps that will lead you to a future proof data...

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How to future proof your data strategy

In my previous post, I discussed some of the challenges and costs organizations face when they’re stuck in Excel hell with no real data strategy. Now that we’ve discussed the problem, let’s dive...

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How not to launch an innovation lab

In which Jill considers a buncha guys and some big ideas.

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The hell of Excel, or why you need to future proof your data strategy

This summer, I had several interesting sessions with customers and prospects. Much to my surprise, two of them, both multinational organizations, were doing most of their data related tasks in Excel.

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Five steps to omni-channel marketing – step 4

As a customer intelligence adviser, my work exposes me to a wide range of organisations with various marketing challenges and available resources. One of the common themes that have emerged is...

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How Amazon and Netflix are influencing VDAB

Digitalization is all around and definitely not restricted to sexy consumer brands like Amazon or Netflix. They did however set the tone when it comes to customer- centricity. “You watched/bought X,...

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OUR BLOGGERS

Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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