BLOGS

Data Olympics and the profitability of data investments

Continuous but small improvements are inherent to all sport disciplines. Every now and then an athlete sharpens the world record by a millisecond or a centimeter because of tremendous effort and a...

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Analytics as a core business function: the rise of the data scientist

Organizations have more data at their disposal than ever before, and few would dispute that data analytics can have effective business outcomes. In this context, Amazon is always mentioned as a prime...

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The European General Data Protection Regulation (GDPR): beyond the hype

The GDPR, adopted by the European Commission at the beginning of this year, will apply as from May 2018. The new legislation will update the existing 1995 European Data Protection Directive and set...

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CDO: to stay or to go? Help me out!

At the end of the 19th century, one of the greatest revolutions in history took place: electrification. Companies could now make use of a new, convenient form of energy: electricity. This innovation...

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Is your refrigerator a soldier of a botnet army? 


Last Friday several important parts of the internet were unavailable for hours due to cyberattacks. It happened late in the afternoon in the US so in Europe only those who went to sleep late noticed...

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Our government is the OPEC of data

Last week, I had the honor to present my ideas on the use of data to a select group of government managers, during an event hosted by SAS, a leading provider of solutions for data and analytics....

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Why Master Data Management matters: a case study

Master Data Management is still a relatively young discipline, but it has already proven its worth in various environments, including in Belgium.

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Commercial versus Open-Source software for Analytics

Both commercial as well as open-source software each have their merits which should be thoroughly evaluated before any analytical software investment decision is made. In this contribution, we will...

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Steven Van Belleghem at SAS Forum: “Talk to the Bot”

Steven Van Belleghem's keynote will mainly focus on ‘the customer in the day after tomorrow’. This customer will be better served than ever, and will therefore become more demanding than ever.

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OUR BLOGGERS

Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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