BLOGS

Talk to your customers in real time using analytics

Using real-time analytics, your conversations with customers can be more relevant and have a more personal touch. When you’re engaged in conversation, you may not be aware of it, but your brain is...

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How to set up an analytics project to tackle fraud within a bank?

More and more financial institutions are attempting to tackle the issue of fraud, which is taking on new forms and ever larger proportions at a rapid pace. Phishing has been replaced by aggressive...

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Direct mailing just got smarter

Communicating with the customer used to be very simple: you either communicated ‘above the line’ or ‘below the line’. The ‘communication below the line’ could be summarized as direct...

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Stress-testing as a strategic Risk & Finance framework: many financial institutions still have a long way to go

The depth and duration of the financial crisis has led many banks and regulators to ask whether stress-testing practices were appropriate before the crisis, and particularly, whether they were able to...

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The resurgence of banking malware

We know it is coming. And yet, we aren't ready. It's already there. But we're not seeing it. Banking malware is big business and there's only one way to arm ourselves...

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Talking Trade: Money Laundering and Fraud - the Silent Side of Trade Finance

Trade finance is vital to the international economy. Indeed, The World Trade Organization (WTO) estimates that 80 to 90% of global trade is reliant on it. It is therefore key that the process runs...

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Retail: let’s get ‘phygital’!

In the early days of e-commerce, the physical retailers shrugged at the thought of online shops taking over their dominant position: “How can they ever replace the intimacy and physical contact...

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Beyond customer-centricity

Customer-centricity is hot. In September 2015, the term generated over 740.000 search results in Google. It was the theme on countless events aimed at marketing professionals, and in even more...

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Analytics save lives in Mozambique

We love it when analytics is used for public benefit. And we love it even more when this is the result of a PhD project. This is what happened in Mozambique recently when three scholars presented the...

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OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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