BLOGS

Post-Moneyball: is gut feeling overruling analytics?

Remember the movie ‘Moneyball’? The story of Billy Beane, Oakland A's general manager who successfully attempted to assemble a baseball team on a lean budget by employing computer-generated...

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Why Belgium? Rain, beer and data scientists!

I was planning on writing this blog for a while: not simply as an ode to my adopted (or is that adopting? I’m bold enough to think the feeling is kind of mutual ☺) country, but to offer some real...

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Three preconditions for successful data management for analytics

Data and analytics form a foundation for better communication and relations. Whether it’s online shoppers, citizens applying for passports, or an internal client or colleague, data-driven analytics...

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Big data: benefit or burden? [video]

Big data holds a massive amount of opportunities, which lots of companies, organizations and governments are already exploring. Big data is no longer an "opportunity", it is our daily reality. Even...

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The magic of modern retail

Size does not equal success and retailers are expected to achieve their growth from new concepts rather than the established ones. Key here is the data retailers have and must exploit in order to...

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Talk to your customers in real time using analytics

Using real-time analytics, your conversations with customers can be more relevant and have a more personal touch. When you’re engaged in conversation, you may not be aware of it, but your brain is...

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How to set up an analytics project to tackle fraud within a bank?

More and more financial institutions are attempting to tackle the issue of fraud, which is taking on new forms and ever larger proportions at a rapid pace. Phishing has been replaced by aggressive...

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Direct mailing just got smarter

Communicating with the customer used to be very simple: you either communicated ‘above the line’ or ‘below the line’. The ‘communication below the line’ could be summarized as direct...

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Stress-testing as a strategic Risk & Finance framework: many financial institutions still have a long way to go

The depth and duration of the financial crisis has led many banks and regulators to ask whether stress-testing practices were appropriate before the crisis, and particularly, whether they were able to...

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OUR BLOGGERS

Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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