BLOGS

How machine learning-based tools and platforms are driving job integration

We hear a lot about how smart machine learning-based tools and platforms are going to change the world of work. Some commentators, like Stephen Hawking, have made apocalyptic prophecies about how the...

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It’s complicated - GDPR and the management of consent

The General Data Protection Regulation (GDPR): be prepared to review your marketing. Once they have given their consent, consumers’ expectations are likely to rise!

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Analytical marketing goes beyond the marketing department

Today’s marketing organization needs to be analytics-driven and requires different skills than before, that’s what we’ve already learned from Adele Sweetwood’s book ‘The Analytical...

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Why business controllers are becoming citizen data scientists

The unfolding digital economy is impacting not just the way companies engage with their customers, but also how businesses are internally managing themselves. The business control function needs to...

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Analytical marketing: a different game requires different players

In my previous blog I already shared my enthusiasm for Adele Sweetwood’s book ‘The Analytical Marketer’, which describes how you should transform your marketing organization in order to optimize...

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Looking for a good summer read? Try ‘The Analytical Marketer’

“Analytics are leading the change in marketing, but the rest of the marketing organization must follow”

Summertime has finally arrived. Time to relax, enjoy a cool glass in the summer sun, lay...

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Six takeaways from SAS Forum Belux 2017

'Experience Your New Possible' was the theme of SAS Forum this year. During the event in The Egg, a fancy location in Brussels, 700 attendees from different innovative organizations and sectors could...

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Fire propelled intelligence – how can you grow yours?

A big part of our existence is about making choices. Preferably the best ones. Evidence-based decision-making matters more than the type and quantity of the data, and by establishing evidence-based...

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Self service requires partnership

Self-service analytics, including visual analytics, is a bit like an all-you-can-eat buffet. Kitchen staff (read: IT staff and analysts) prepare nutritious, appealing food, and business users are then...

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OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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