BLOGS

Creating Chances: giving immigrants a real chance to start a new life

Who hasn’t heard stories of immigrants working below their potential in the country in which they found a new home? While at the same time organizations in the Western world are in desperate need of...

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Marketing experts must evolve from 'mad men' to 'math men'

There seems to be confusion about the differences between content marketing and data-driven marketing. Bloovi spoke with Steven Hofmans (data-driven marketing expert at SAS) and Ivy Vanderheyden...

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How the GDPR is an unexpected marketing tool

The end of intrusive marketing is near. By using their customer data in a smart way, marketers can provide their customers and prospects accurate and targeted messages at any time. The General Data...

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Can analytics help fight drugs, child abuse and crime? Yes it can!

It is sad to realize that child abuse, opioid addiction and other crimes follow the same repeated patterns over and over. But, as an analyst, finding a pattern always provides opportunities as well....

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Struggling with Big Data in the Stone Age

Did you know cavemen were already dealing with big data issues?

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Luxembourg Analytics Summit 2017 coming up

Following the success of last year - over 100 visitors! - Luxembourg will host the second edition of the Analytics Summit. The place to be for everyone who is interested in the topics big data,...

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Meet the world’s first official cyborg

Have you ever heard of Neil Harbisson? You should. Not because he is an excellent football player, or because he has sold out stadium concerts worldwide, not even because he has won an Emmy or Oscar....

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GDPR a blessing for our companies?

Interview with Kalliopi Spyridaki, chief privacy strategist at SAS Europe

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Finding buyers’ stories and voices in the data

IoT is still at a relatively early stage of product adoption. Most of those using IoT devices are ‘early adopters’ if not ‘innovators’. IoT applications that have caught on in a bigger way,...

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OUR BLOGGERS

Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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