BLOGS

Customer experience: from goldfish to GDPR

‘Moneyball’ in the world of soccer, the use of analytics to save refugees’ lives, applying mathematics to predict divorces and to influence gossip in the office, and even a royal visit: there...

+READ MORE

Your journey to Artificial Intelligence

A vast majority of business leaders have started talking about Artificial Intelligence, and some even have begun to implement suitable projects. But what did this journey look like? Which challenges...

+READ MORE

The revival of data management: trends & challenges

Data management – an umbrella term for data integration, data quality and also data governance – has long taken a back seat within many companies worldwide. But as more and more companies are now...

+READ MORE

Why marketing professionals should use analytics

In recent years, being a chief marketing officer (CMO) has become much more challenging due to the digitizing market. New data sources give new insights into customer behaviour and the customer...

+READ MORE

Belfius: “Who needs fintech anyway?”

It’s very unlikely that you haven’t heard of ‘fintech' yet. This term (short for financial technology) usually refers to startups in the financial industry who have created some innovative...

+READ MORE

GatherIQ helps silence a ‘silent killer’

SAS’ GatherIQ initiative has welcomed yet another organisation: the Sepsis Alliance. Sepsis is a form of blood poisoning caused by infections, which can lead to tissue damage, organ failure and...

+READ MORE

When disaster strikes, analytics make a difference

Data-driven dashboard enables second-largest grant maker to provide guidance just when donors need it most

+READ MORE

Our appeal: turn our youth into Mars travelers

According to recent studies, one million extra jobs for highly skilled talent will be created in the course of the next decade. No less than 40 percent of these jobs will be functions that don’t...

+READ MORE

The case for cybersecurity analytics

Six years ago, security experts probably didn’t view analytics as a primary weapon to help fight cybercrime. The tools focused on attack prevention and were designed to keep people away from...

+READ MORE

LIVE TWEETS

Loading...

OUR BLOGGERS

Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

BLOGS BY THIS AUTHOR

Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

BLOGS BY THIS AUTHOR

Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

BLOGS BY THIS AUTHOR

Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

BLOGS BY THIS AUTHOR

Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

BLOGS BY THIS AUTHOR

Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

BLOGS BY THIS AUTHOR