BLOGS

Belfius: “Who needs fintech anyway?”

It’s very unlikely that you haven’t heard of ‘fintech' yet. This term (short for financial technology) usually refers to startups in the financial industry who have created some innovative...

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GatherIQ helps silence a ‘silent killer’

SAS’ GatherIQ initiative has welcomed yet another organisation: the Sepsis Alliance. Sepsis is a form of blood poisoning caused by infections, which can lead to tissue damage, organ failure and...

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When disaster strikes, analytics make a difference

Data-driven dashboard enables second-largest grant maker to provide guidance just when donors need it most

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Our appeal: turn our youth into Mars travelers

According to recent studies, one million extra jobs for highly skilled talent will be created in the course of the next decade. No less than 40 percent of these jobs will be functions that don’t...

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The case for cybersecurity analytics

Six years ago, security experts probably didn’t view analytics as a primary weapon to help fight cybercrime. The tools focused on attack prevention and were designed to keep people away from...

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How machine learning-based tools and platforms are driving job integration

We hear a lot about how smart machine learning-based tools and platforms are going to change the world of work. Some commentators, like Stephen Hawking, have made apocalyptic prophecies about how the...

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It’s complicated - GDPR and the management of consent

The General Data Protection Regulation (GDPR): be prepared to review your marketing. Once they have given their consent, consumers’ expectations are likely to rise!

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Analytical marketing goes beyond the marketing department

Today’s marketing organization needs to be analytics-driven and requires different skills than before, that’s what we’ve already learned from Adele Sweetwood’s book ‘The Analytical...

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Why business controllers are becoming citizen data scientists

The unfolding digital economy is impacting not just the way companies engage with their customers, but also how businesses are internally managing themselves. The business control function needs to...

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OUR BLOGGERS

Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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