BLOGS

How the GDPR is an unexpected marketing tool

The end of intrusive marketing is near. By using their customer data in a smart way, marketers can provide their customers and prospects accurate and targeted messages at any time. The General Data...

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Can analytics help fight drugs, child abuse and crime? Yes it can!

It is sad to realize that child abuse, opioid addiction and other crimes follow the same repeated patterns over and over. But, as an analyst, finding a pattern always provides opportunities as well....

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Struggling with Big Data in the Stone Age

Did you know cavemen were already dealing with big data issues?

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Luxembourg Analytics Summit 2017 coming up

Following the success of last year - over 100 visitors! - Luxembourg will host the second edition of the Analytics Summit. The place to be for everyone who is interested in the topics big data,...

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Meet the world’s first official cyborg

Have you ever heard of Neil Harbisson? You should. Not because he is an excellent football player, or because he has sold out stadium concerts worldwide, not even because he has won an Emmy or Oscar....

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GDPR a blessing for our companies?

Interview with Kalliopi Spyridaki, chief privacy strategist at SAS Europe

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Finding buyers’ stories and voices in the data

IoT is still at a relatively early stage of product adoption. Most of those using IoT devices are ‘early adopters’ if not ‘innovators’. IoT applications that have caught on in a bigger way,...

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Boost your corporate analytics: The rise of the citizen data scientist

Are you one of those businesses struggling to hire the talented data scientists needed to manipulate corporate data for insights? Well, I have good news for you! It no longer should!

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Piercing the Internet of Things hype: a reality check

By 2020, there will be – according to forecasts from Cisco – 50 billion connected devices. Gartner makes a more ‘modest’ estimation of 26 billion devices. And as for the value of the Internet...

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OUR BLOGGERS

Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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