BLOGS

Co.Station: from real estate to innovation stimulator

One of the viewpoints we have selected for a separate track on our Curiosity Forum is Financial Services. And, as curiosity is mostly stimulated by challenging points of view, this track will be...

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How data management and digitization will make government services more efficient

We face a lot of societal challenges. One of them is the digital transformation of society. Governments, cities, towns, and the entire public sector are well-aware of the fact that services should...

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Don’t miss the Curiosity Forum

It is in our nature to be curious. To discover and explore. Every day, new discoveries and innovations push our world forward and make our life better. Innovation is sparked by our continuous...

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Why privacy will not kill innovation

Due to popular demand, Jan Leyers’ high-profile program on the Belgian tv channel Canvas, has returned to the screen after ten years of radio silence. Well, television silence, to be correct. I felt...

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Digitalization is a state of mind

Being cast as a SAS keynote speaker is a great honour, being cast on an event called Curiosity forum is a great delight. My entire keynote is dedicated to the idea of curiosity driving innovation....

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Philosophy can help you innovate. Here's how.

Philosophy is often called the ultimate form of curiosity: keep asking ‘why’ until you get to the core of things. Centuries ago, Socrates was executed for this. But Anders Indset, one of the...

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Sciensano supports worldwide reuse of scientific research data about public health

Scientific research is crucial for our public health, and that's why Sciensano wanted to centralise all data in a warehouse, called Healthdata.be. They decided to use SAS technology to safely collect,...

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A well-broadcast cry for female role models

Extensive airplay on Radio 1, one of Belgium’s most important radio staions? An elaborate opinion piece in Bloovi, one of Belgium’s most active online communities? I seem to have touched quite a...

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How Tomorrowland and The Day After Tomorrow have impacted our future (and may impact yours too!)

This weekend Tomorrowland, Dimitri Vegas and Like Mike are bringing the Garden of Madness to the Sportaleis. Do you know what word SAS, Peter Hinssen and the world’s most renowned dance event have...

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OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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