BLOGS

Belfius: “Who needs fintech anyway?”

It’s very unlikely that you haven’t heard of ‘fintech' yet. This term (short for financial technology) usually refers to startups in the financial industry who have created some innovative...

+READ MORE

GatherIQ helps silence a ‘silent killer’

SAS’ GatherIQ initiative has welcomed yet another organisation: the Sepsis Alliance. Sepsis is a form of blood poisoning caused by infections, which can lead to tissue damage, organ failure and...

+READ MORE

When disaster strikes, analytics make a difference

Data-driven dashboard enables second-largest grant maker to provide guidance just when donors need it most

+READ MORE

Our appeal: turn our youth into Mars travelers

According to recent studies, one million extra jobs for highly skilled talent will be created in the course of the next decade. No less than 40 percent of these jobs will be functions that don’t...

+READ MORE

The case for cybersecurity analytics

Six years ago, security experts probably didn’t view analytics as a primary weapon to help fight cybercrime. The tools focused on attack prevention and were designed to keep people away from...

+READ MORE

How machine learning-based tools and platforms are driving job integration

We hear a lot about how smart machine learning-based tools and platforms are going to change the world of work. Some commentators, like Stephen Hawking, have made apocalyptic prophecies about how the...

+READ MORE

It’s complicated - GDPR and the management of consent

The General Data Protection Regulation (GDPR): be prepared to review your marketing. Once they have given their consent, consumers’ expectations are likely to rise!

+READ MORE

Analytical marketing goes beyond the marketing department

Today’s marketing organization needs to be analytics-driven and requires different skills than before, that’s what we’ve already learned from Adele Sweetwood’s book ‘The Analytical...

+READ MORE

Why business controllers are becoming citizen data scientists

The unfolding digital economy is impacting not just the way companies engage with their customers, but also how businesses are internally managing themselves. The business control function needs to...

+READ MORE

LIVE TWEETS

Loading...

OUR BLOGGERS

Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

BLOGS BY THIS AUTHOR

Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

BLOGS BY THIS AUTHOR

Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

BLOGS BY THIS AUTHOR

Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

BLOGS BY THIS AUTHOR

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

BLOGS BY THIS AUTHOR

Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

BLOGS BY THIS AUTHOR