BLOGS

And&: technology, culture and economy combined in one mind-blowing festival

No matter how busy you are, do try to find the time to come to Leuven in the first days of May. Because from 2 to 5 May, the first edition of and& will be taking place there. And what? And&. And why?...

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Why is it important to add a human touch to big data?

In the hype and excitement surrounding artificial intelligence and big data, most of us miss out on critical aspects related to collection, processing, handling and analyzing data. It's important for...

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From “Waiting for Mike” to ‘Vote for Mieke!’

Not so very long ago, when I was wondering why we didn’t start the planned meeting, the others said: “We are waiting for Mike”. Turns out they thought I would be a man, and ‘Mieke’ was just...

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Hannah Fry: “Post-war baby(boy)boom was no divine intervention”

Having attended a presentation or keynote by British mathematician Hannah Fry, you cannot help but feel inspired and anxious to apply math and analytics to your professional and your personal life....

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Artificial Intelligence: the time is now!

Each and every day, we see new practical examples of artificial intelligence (AI) being deployed in various industries. Within SAS as well, we are continuously developing applications in various...

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The students of today; our heroes in the era of bigger, more complex data

Reading a blog article recently, this sentence caught my attention: “The digital economy infiltrates almost every aspect of our lives – from banking and shopping to dating and learning. For some...

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Artificial Intelligence: beyond the media hype

When it comes to coverage in the media Artificial intelligence (AI) is often described without any nuance, as if it were a huge threat for our future. In reality, AI can be a big help, offering...

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Trains, IoT and analytics: GE’s best kept secret

When we say ‘GE’, you probably think of industry solutions such as power plants; wind turbines, airplane engines. But did you know that GE is also one of the world’s biggest train vendors?...

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Clearing your store while keeping the margins as high as possible? Adidas shows you how

Retail managers all over the world face that same challenge: finding the 'sweet spot’ between completely clearing their inventory and maximizing revenue and profit.

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OUR BLOGGERS

Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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