BLOGS

When disaster strikes, analytics make a difference

Data-driven dashboard enables second-largest grant maker to provide guidance just when donors need it most

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Our appeal: turn our youth into Mars travelers

According to recent studies, one million extra jobs for highly skilled talent will be created in the course of the next decade. No less than 40 percent of these jobs will be functions that don’t...

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The case for cybersecurity analytics

Six years ago, security experts probably didn’t view analytics as a primary weapon to help fight cybercrime. The tools focused on attack prevention and were designed to keep people away from...

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How machine learning-based tools and platforms are driving job integration

We hear a lot about how smart machine learning-based tools and platforms are going to change the world of work. Some commentators, like Stephen Hawking, have made apocalyptic prophecies about how the...

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Analytical marketing goes beyond the marketing department

Today’s marketing organization needs to be analytics-driven and requires different skills than before, that’s what we’ve already learned from Adele Sweetwood’s book ‘The Analytical...

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Why business controllers are becoming citizen data scientists

The unfolding digital economy is impacting not just the way companies engage with their customers, but also how businesses are internally managing themselves. The business control function needs to...

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Analytical marketing: a different game requires different players

In my previous blog I already shared my enthusiasm for Adele Sweetwood’s book ‘The Analytical Marketer’, which describes how you should transform your marketing organization in order to optimize...

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Looking for a good summer read? Try ‘The Analytical Marketer’

“Analytics are leading the change in marketing, but the rest of the marketing organization must follow”

Summertime has finally arrived. Time to relax, enjoy a cool glass in the summer sun, lay...

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Six takeaways from SAS Forum Belux 2017

'Experience Your New Possible' was the theme of SAS Forum this year. During the event in The Egg, a fancy location in Brussels, 700 attendees from different innovative organizations and sectors could...

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OUR BLOGGERS

Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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