BLOGS

Three preconditions for successful data management for analytics

Data and analytics form a foundation for better communication and relations. Whether it’s online shoppers, citizens applying for passports, or an internal client or colleague, data-driven analytics...

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Big data: benefit or burden? [video]

Big data holds a massive amount of opportunities, which lots of companies, organizations and governments are already exploring. Big data is no longer an "opportunity", it is our daily reality. Even...

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The magic of modern retail

Size does not equal success and retailers are expected to achieve their growth from new concepts rather than the established ones. Key here is the data retailers have and must exploit in order to...

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Talk to your customers in real time using analytics

Using real-time analytics, your conversations with customers can be more relevant and have a more personal touch. When you’re engaged in conversation, you may not be aware of it, but your brain is...

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How to set up an analytics project to tackle fraud within a bank?

More and more financial institutions are attempting to tackle the issue of fraud, which is taking on new forms and ever larger proportions at a rapid pace. Phishing has been replaced by aggressive...

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Direct mailing just got smarter

Communicating with the customer used to be very simple: you either communicated ‘above the line’ or ‘below the line’. The ‘communication below the line’ could be summarized as direct...

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Stress-testing as a strategic Risk & Finance framework: many financial institutions still have a long way to go

The depth and duration of the financial crisis has led many banks and regulators to ask whether stress-testing practices were appropriate before the crisis, and particularly, whether they were able to...

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The resurgence of banking malware

We know it is coming. And yet, we aren't ready. It's already there. But we're not seeing it. Banking malware is big business and there's only one way to arm ourselves...

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Talking Trade: Money Laundering and Fraud - the Silent Side of Trade Finance

Trade finance is vital to the international economy. Indeed, The World Trade Organization (WTO) estimates that 80 to 90% of global trade is reliant on it. It is therefore key that the process runs...

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OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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