BLOGS

Sciensano supports worldwide reuse of scientific research data about public health

Scientific research is crucial for our public health, and that's why Sciensano wanted to centralise all data in a warehouse, called Healthdata.be. They decided to use SAS technology to safely collect,...

+READ MORE

A well-broadcast cry for female role models

Extensive airplay on Radio 1, one of Belgium’s most important radio staions? An elaborate opinion piece in Bloovi, one of Belgium’s most active online communities? I seem to have touched quite a...

+READ MORE

How Tomorrowland and The Day After Tomorrow have impacted our future (and may impact yours too!)

This weekend Tomorrowland, Dimitri Vegas and Like Mike are bringing the Garden of Madness to the Sportaleis. Do you know what word SAS, Peter Hinssen and the world’s most renowned dance event have...

+READ MORE

A core skill for data scientists? Being a good listener.

Just having a data scientist doesn’t mean you're creating value. Only by working together, and using new insights the right way, your company will move forward.

+READ MORE

Online campaigns are ok, as long as they’re transparent!

Cambridge Analytica has ruined a lot for anyone who wants to use technology in political campaigning. But when our data are collected with our full knowledge, analytics can be beneficial to...

+READ MORE

How to treat a cancer patient? Let the computer guide you!

AI can make an impact in many industries, but in the health industry it can mean the difference between life and death. Here’s why oncologists and other experts should rely on machines when...

+READ MORE

Share our fitness data with our health insurer? Why not!

In the US, some health insurance companies are rewarding their customers for sharing their fitness tracker data. Over here, such initiatives meet more criticism and skepticism from privacy groups. But...

+READ MORE

CDO of the Year: the important award that will hopefully disappear

On October 24th in Brussels, I will be attending a first in Belgium: the election of the CDO of the Year Award.

+READ MORE

The Five Tribes of Machine Learning

When we talk about machine learning, people often assume that this is one single homogeneous discipline and technology. But in reality, it is a very diverse set of theories and disciplines grouped...

+READ MORE

LIVE TWEETS

Loading...

OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

BLOGS BY THIS AUTHOR

Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

BLOGS BY THIS AUTHOR

Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

BLOGS BY THIS AUTHOR

Véronique Van Vlasselaer

Véronique Van Vlasselaer

BLOGS BY THIS AUTHOR

Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

BLOGS BY THIS AUTHOR

Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

BLOGS BY THIS AUTHOR