BLOGS

Creating Chances: giving immigrants a real chance to start a new life

Who hasn’t heard stories of immigrants working below their potential in the country in which they found a new home? While at the same time organizations in the Western world are in desperate need of...

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Marketing experts must evolve from 'mad men' to 'math men'

There seems to be confusion about the differences between content marketing and data-driven marketing. Bloovi spoke with Steven Hofmans (data-driven marketing expert at SAS) and Ivy Vanderheyden...

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How the GDPR is an unexpected marketing tool

The end of intrusive marketing is near. By using their customer data in a smart way, marketers can provide their customers and prospects accurate and targeted messages at any time. The General Data...

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Can analytics help fight drugs, child abuse and crime? Yes it can!

It is sad to realize that child abuse, opioid addiction and other crimes follow the same repeated patterns over and over. But, as an analyst, finding a pattern always provides opportunities as well....

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Struggling with Big Data in the Stone Age

Did you know cavemen were already dealing with big data issues?

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Luxembourg Analytics Summit 2017 coming up

Following the success of last year - over 100 visitors! - Luxembourg will host the second edition of the Analytics Summit. The place to be for everyone who is interested in the topics big data,...

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Meet the world’s first official cyborg

Have you ever heard of Neil Harbisson? You should. Not because he is an excellent football player, or because he has sold out stadium concerts worldwide, not even because he has won an Emmy or Oscar....

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GDPR a blessing for our companies?

Interview with Kalliopi Spyridaki, chief privacy strategist at SAS Europe

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Finding buyers’ stories and voices in the data

IoT is still at a relatively early stage of product adoption. Most of those using IoT devices are ‘early adopters’ if not ‘innovators’. IoT applications that have caught on in a bigger way,...

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OUR BLOGGERS

Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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