BLOGS

How Tomorrowland and The Day After Tomorrow have impacted our future (and may impact yours too!)

This weekend Tomorrowland, Dimitri Vegas and Like Mike are bringing the Garden of Madness to the Sportaleis. Do you know what word SAS, Peter Hinssen and the world’s most renowned dance event have...

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A core skill for data scientists? Being a good listener.

Just having a data scientist doesn’t mean you're creating value. Only by working together, and using new insights the right way, your company will move forward.

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Online campaigns are ok, as long as they’re transparent!

Cambridge Analytica has ruined a lot for anyone who wants to use technology in political campaigning. But when our data are collected with our full knowledge, analytics can be beneficial to...

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How to treat a cancer patient? Let the computer guide you!

AI can make an impact in many industries, but in the health industry it can mean the difference between life and death. Here’s why oncologists and other experts should rely on machines when...

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Share our fitness data with our health insurer? Why not!

In the US, some health insurance companies are rewarding their customers for sharing their fitness tracker data. Over here, such initiatives meet more criticism and skepticism from privacy groups. But...

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CDO of the Year: the important award that will hopefully disappear

On October 24th in Brussels, I will be attending a first in Belgium: the election of the CDO of the Year Award.

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The Five Tribes of Machine Learning

When we talk about machine learning, people often assume that this is one single homogeneous discipline and technology. But in reality, it is a very diverse set of theories and disciplines grouped...

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One directive is worth more than a thousand graphs

Delivering visual insights from unstructured data is just half the work. The most crucial part of any successful analytics story comes after the data has been crunched. Sometimes, we tend to forget...

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Baloise leverages analytics to power its decision making process with Anabel

Baloise Insurance is unlocking the full potential of its data with the Analytics for Belgium (Anabel)-project. The insurance company was faced with a large amount of valuable but of unstructured and...

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OUR BLOGGERS

Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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