A big part of our existence is about making choices. Preferably the best ones. Evidence-based decision-making matters more than the type and quantity of the data, and by establishing evidence-based...
Self-service analytics, including visual analytics, is a bit like an all-you-can-eat buffet. Kitchen staff (read: IT staff and analysts) prepare nutritious, appealing food, and business users are then...
Many organizations have adopted the concept of Customer Journey Mapping, or Customer Journey Analytics in order to map out the customer’s experience and analyze it. An introduction by Bart Baesens &...
Who hasn’t heard stories of immigrants working below their potential in the country in which they found a new home? While at the same time organizations in the Western world are in desperate need of...
There seems to be confusion about the differences between content marketing and data-driven marketing. Bloovi spoke with Steven Hofmans (data-driven marketing expert at SAS) and Ivy Vanderheyden...
The end of intrusive marketing is near. By using their customer data in a smart way, marketers can provide their customers and prospects accurate and targeted messages at any time. The General Data...
It is sad to realize that child abuse, opioid addiction and other crimes follow the same repeated patterns over and over. But, as an analyst, finding a pattern always provides opportunities as well....