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Clearing your store while keeping the margins as high as possible? Adidas shows you how

Retail managers all over the world face that same challenge: finding the 'sweet spot’ between completely clearing their inventory and maximizing revenue and profit.

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Crowdsourcing of insights helps cope with refugee issues

The refugee crisis is still far from over. Each day, people die or are reported missing on their way to their promised land. And there is very little we can do to help, as an individual anyway. But...

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Machine learning: a different (dashboard) light on the Paradise Papers

No less than 380 journalists, members of the ICIJ (International Consortium of Investigative Journalists),have been investigating 13 million documents since the start of this year. The results of...

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Tomorrowland takes customer experience to new levels

When it comes to customer experience and experience marketing, no organization comes even close to Tomorrowland. From the teaser movie over the social buzz to the after movie, customers are given the...

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Customer experience: from goldfish to GDPR

‘Moneyball’ in the world of soccer, the use of analytics to save refugees’ lives, applying mathematics to predict divorces and to influence gossip in the office, and even a royal visit: there...

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Your journey to Artificial Intelligence

A vast majority of business leaders have started talking about Artificial Intelligence, and some even have begun to implement suitable projects. But what did this journey look like? Which challenges...

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The revival of data management: trends & challenges

Data management – an umbrella term for data integration, data quality and also data governance – has long taken a back seat within many companies worldwide. But as more and more companies are now...

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Why marketing professionals should use analytics

In recent years, being a chief marketing officer (CMO) has become much more challenging due to the digitizing market. New data sources give new insights into customer behaviour and the customer...

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Belfius: “Who needs fintech anyway?”

It’s very unlikely that you haven’t heard of ‘fintech' yet. This term (short for financial technology) usually refers to startups in the financial industry who have created some innovative...

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