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Looking for a good summer read? Try ‘The Analytical Marketer’

“Analytics are leading the change in marketing, but the rest of the marketing organization must follow”

Summertime has finally arrived. Time to relax, enjoy a cool glass in the summer sun, lay...

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Six takeaways from SAS Forum Belux 2017

'Experience Your New Possible' was the theme of SAS Forum this year. During the event in The Egg, a fancy location in Brussels, 700 attendees from different innovative organizations and sectors could...

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Fire propelled intelligence – how can you grow yours?

A big part of our existence is about making choices. Preferably the best ones. Evidence-based decision-making matters more than the type and quantity of the data, and by establishing evidence-based...

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Self service requires partnership

Self-service analytics, including visual analytics, is a bit like an all-you-can-eat buffet. Kitchen staff (read: IT staff and analysts) prepare nutritious, appealing food, and business users are then...

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Customer journey analysis

Many organizations have adopted the concept of Customer Journey Mapping, or Customer Journey Analytics in order to map out the customer’s experience and analyze it. An introduction by Bart Baesens &...

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Why LACO will attend SAS Forum (and why you should too)

"There are many reasons to get excited about attending this year’s edition of the SAS Forum event", dixit Fabrice Deprez, Director at LACO.

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Creating Chances: giving immigrants a real chance to start a new life

Who hasn’t heard stories of immigrants working below their potential in the country in which they found a new home? While at the same time organizations in the Western world are in desperate need of...

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Marketing experts must evolve from 'mad men' to 'math men'

There seems to be confusion about the differences between content marketing and data-driven marketing. Bloovi spoke with Steven Hofmans (data-driven marketing expert at SAS) and Ivy Vanderheyden...

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How the GDPR is an unexpected marketing tool

The end of intrusive marketing is near. By using their customer data in a smart way, marketers can provide their customers and prospects accurate and targeted messages at any time. The General Data...

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