The refugee crisis is still far from over. Each day, people die or are reported missing on their way to their promised land. And there is very little we can do to help, as an individual anyway. But...

No less than 380 journalists, members of the ICIJ (International Consortium of Investigative Journalists),have been investigating 13 million documents since the start of this year. The results of...

When it comes to customer experience and experience marketing, no organization comes even close to Tomorrowland. From the teaser movie over the social buzz to the after movie, customers are given the...

‘Moneyball’ in the world of soccer, the use of analytics to save refugees’ lives, applying mathematics to predict divorces and to influence gossip in the office, and even a royal visit: there...

A vast majority of business leaders have started talking about Artificial Intelligence, and some even have begun to implement suitable projects. But what did this journey look like? Which challenges...

Data management – an umbrella term for data integration, data quality and also data governance – has long taken a back seat within many companies worldwide. But as more and more companies are now...

In recent years, being a chief marketing officer (CMO) has become much more challenging due to the digitizing market. New data sources give new insights into customer behaviour and the customer...

It’s very unlikely that you haven’t heard of ‘fintech' yet. This term (short for financial technology) usually refers to startups in the financial industry who have created some innovative...

SAS’ GatherIQ initiative has welcomed yet another organisation: the Sepsis Alliance. Sepsis is a form of blood poisoning caused by infections, which can lead to tissue damage, organ failure and...