Blogs by SAS Reporter

How Amazon and Netflix are influencing VDAB

Digitalization is all around and definitely not restricted to sexy consumer brands like Amazon or Netflix. They did however set the tone when it comes to customer- centricity. “You watched/bought X,...

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The business of cybercrime

Cybercrime is a beast of many forms, so we learned in Georges Ataya’s presentation at the SAS Forum earlier this year. And what’s more: cybercrime is getting organized more and more professionally...

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How data-driven Uber is driving change & challenging regulations

What Airbnb is doing to the hotel industry, Uber is doing to the taxi industry: disrupting it! A good thing for consumers but a tough time for the now - all of a sudden - traditional industries.

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Digital Belgium: a startup within the government

This year’s SAS Forum was kicked off by Alexander De Croo, Minister of (a.o.) Digital Agenda, and his advisor Laurent Hublet. The digitalization is not only apparent in the business world:...

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Building smart cities

This year’s SAS Forum was, as usual, a real treat for everybody who is even remotely involved with analytics. From government initiatives around ICT to a guru showing our digital future: the variety...

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OUR BLOGGERS

Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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