Blogs by SAS Reporter

How Amazon and Netflix are influencing VDAB

Digitalization is all around and definitely not restricted to sexy consumer brands like Amazon or Netflix. They did however set the tone when it comes to customer- centricity. “You watched/bought X,...

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The business of cybercrime

Cybercrime is a beast of many forms, so we learned in Georges Ataya’s presentation at the SAS Forum earlier this year. And what’s more: cybercrime is getting organized more and more professionally...

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How data-driven Uber is driving change & challenging regulations

What Airbnb is doing to the hotel industry, Uber is doing to the taxi industry: disrupting it! A good thing for consumers but a tough time for the now - all of a sudden - traditional industries.

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Digital Belgium: a startup within the government

This year’s SAS Forum was kicked off by Alexander De Croo, Minister of (a.o.) Digital Agenda, and his advisor Laurent Hublet. The digitalization is not only apparent in the business world:...

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Building smart cities

This year’s SAS Forum was, as usual, a real treat for everybody who is even remotely involved with analytics. From government initiatives around ICT to a guru showing our digital future: the variety...

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OUR BLOGGERS

Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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