Blogs by SAS Reporter

How to balance privacy and personalisation [SAS FORUM]

This blog is about one of today's most challenging paradoxes in business: how to balance data privacy and personalised offers.

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How the Internet of Things can drive value for your company [SAS FORUM]

Most companies tend to think of IoT in the (very) long term: valuable, yes, but for (much) later. But why wait to start disrupting your company, working more efficiently and boost revenue?

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Four key steps to creating an information-centric organisation [SAS FORUM]

Everyone seems to be talking, these days, about radical innovation and disruption by start-ups like Uber or AirBnB. Most solutions in this field tend to focus on organisational culture, collaboration...

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How Flemish Transport Company ‘De Lijn’ innovates with data [SAS FORUM]

The 2015 edition of the SAS Forum Belux is all about ‘Accelerating Innovation with Big Analytics’. One of the most inspiring and innovative cases that will be presented comes from Flemish...

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How to fill the gap between BI and Big Data [SAS FORUM]

This is a perfect moment to be a data scientist. They are – almost literally – the only ones who know how to handle Big Data and the incredible insights that it affords. And everybody is looking...

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OUR BLOGGERS

Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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