The KNVB is committed to a lifetime of soccer for everyone, which is why they find it extremely important to develop a deep understanding of both soccer players and fans. For this, the KNVB needed a technology partner and they chose SAS.
Using SAS Analytics the KNVB will be able to uncover different soccer target groups. This enables it to offer more personalized service to individual players, volunteers or fan. On top, they would like to uncover new insights and discover additional services to provide in the future.
Working together with the KNVB, SAS will contribute to a more personalized soccer experience for various target groups. Like other organizations, the KNVB has massive amounts of data available. Applied analytics will enable the KNVB to better serve players, loyal fans and volunteers and also evaluate which activities it can improve. Analytics will play a dramatic role in the development of the KNVB.
SAS has a considerable portfolio of sport analytics customers in North America including Major League Baseball’s New York Mets and the National Hockey League’s Toronto Maple Leafs.