BLOGS

From big insights to ‘small’ actions

Has ‘big data’ been a hype? Yes and no. No, because the idea and technology behind big data will never go away. We will always want to get a grip on all available data, whether they are ours or...

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Post-Moneyball: is gut feeling overruling analytics?

Remember the movie ‘Moneyball’? The story of Billy Beane, Oakland A's general manager who successfully attempted to assemble a baseball team on a lean budget by employing computer-generated...

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Big data: benefit or burden? [video]

Big data holds a massive amount of opportunities, which lots of companies, organizations and governments are already exploring. Big data is no longer an "opportunity", it is our daily reality. Even...

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Direct mailing just got smarter

Communicating with the customer used to be very simple: you either communicated ‘above the line’ or ‘below the line’. The ‘communication below the line’ could be summarized as direct...

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Stress-testing as a strategic Risk & Finance framework: many financial institutions still have a long way to go

The depth and duration of the financial crisis has led many banks and regulators to ask whether stress-testing practices were appropriate before the crisis, and particularly, whether they were able to...

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Retail: let’s get ‘phygital’!

In the early days of e-commerce, the physical retailers shrugged at the thought of online shops taking over their dominant position: “How can they ever replace the intimacy and physical contact...

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Analytics save lives in Mozambique

We love it when analytics is used for public benefit. And we love it even more when this is the result of a PhD project. This is what happened in Mozambique recently when three scholars presented the...

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Zika virus: how to map mosquitoes (and why it matters)

Earlier this month, the World Health Organization (WHO) has declared the Zika virus a global public health emergency. The virus is spread by the so-called Aedes mosquito, which can be found in...

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How to make decisions at scale?

By embracing decisions at scale, organizations will reap far more return on their current analytics investment and enable their data scientists to better satisfy the organization's growing appetite...

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OUR BLOGGERS

Frédéric Thys

Frédéric Thys

A mix of business curiosity, technical skills and the urge to write stories that matter…that is what drives Frédéric to blog about. His favorite topic? People Analytics! Or to showcase the value of analytics when unveiling unsuspected connections behind complex human systems and behaviors.
Buckle up for some clear, ready-to-use insights in how analytics measure the human attributes of consumers and employees to predict the success or failure of a venture, and to model and optimize teams and companies. Because business is about people, about making people happy and comfortable. And to be successful in business we need time and analytics to know how to make this happen.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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