Finding buyers’ stories and voices in the data

IoT is still at a relatively early stage of product adoption. Most of those using IoT devices are ‘early adopters’ if not ‘innovators’. IoT applications that have caught on in a bigger way, are successful because they meet a real need among consumers.

For most people to buy something, they must see a genuine need for it. This is where data science meets product development. In this article, originally published on “Hidden Insights”, we talk about how IOT data can help you hear the voice of your customers and change the art of product design.