As CPC Strategy discusses trends and strategies for retailers in 2016, there are two main points to focus on:
- Omni channel integration
- Inventory management
Retailers will pursue maximum customer value by focusing on customer experience and loyalty. This is in line with what PWC published in their retail report: Understanding shoppers is becoming more critical than ever and will be key to driving sales.
Making sense of your customers and getting new insights is easier than ever before. Visual Data Discovery tools enable business users to go through all their data and better understand their business and customers. This is why I love Data Visualizations, and you should too!
When retailers have a better understanding of who their customers are and what they want, they can also use these insights to optimize their business and formulate better questions. So much can be done just by analyzing the huge amounts of data that are pouring in.
Want to find out what your retail business might be missing? Read this to the point e-book here.