Search results for:

5 hurdles companies face when investing in data-driven marketing

In my role as a customer intelligence advisor, I have the privilege to work with a wide variety of organizations. From retailers to the banking sector, whether ‘B2C’ or ‘B2B’ oriented, one...

+READ MORE

Flying Doctors reach patients faster using analytics

The Australian Flying Doctors may seem to have an exciting job, but it can also be a very stressful one. These airborne medical emergency teams often need to fly to remote places and they cannot...

+READ MORE

Five data quality archetypes: which one are you?

Phil Simon, a frequent keynote speaker and award-winning author of several management books, has shared some interesting thoughts with us on business management issues pertaining to analytics and data...

+READ MORE

Why Birdman won the Oscars

Last February 22nd, hundreds of millions of movie lovers tuned in and watched “Birdman” receive the highest honor in filmmaking, causing “Boyhood” fans great heartache. Analysis of twenty...

+READ MORE

Who needs statisticians when you have big data?

Depending on whether you are a half-full or a half-empty kind of person, the "big data" revolution is either a tremendous windfall for the career of a statistician, or the makings of a real...

+READ MORE

Football: experience the heat (map)

With the next qualifying games approaching for our Red Devils, the entire country is heating up again. Football fever is gradually rising, which reminds me of the previous World Championship in Rio,...

+READ MORE

Reading Tip: ‘The New IT’ by Jill Dyché

Throughout her long career as a speaker and software executive, author Jill Dyché has been asked the same question time and again: “What should we do about shadow IT?”

+READ MORE