Blogs by Guest blogger

Data Olympics and the profitability of data investments

Continuous but small improvements are inherent to all sport disciplines. Every now and then an athlete sharpens the world record by a millisecond or a centimeter because of tremendous effort and a...

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CDO: to stay or to go? Help me out!

At the end of the 19th century, one of the greatest revolutions in history took place: electrification. Companies could now make use of a new, convenient form of energy: electricity. This innovation...

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Our government is the OPEC of data

Last week, I had the honor to present my ideas on the use of data to a select group of government managers, during an event hosted by SAS, a leading provider of solutions for data and analytics....

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Steven Van Belleghem at SAS Forum: “Talk to the Bot”

Steven Van Belleghem's keynote will mainly focus on ‘the customer in the day after tomorrow’. This customer will be better served than ever, and will therefore become more demanding than ever.

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Fraud and Fado: mournful tunes but no sentiment of resignation

A couple of weeks ago a great number of telecom operators gathered in Lisbon, the city of Fado, to discuss telecom fraud. Organized by the Communications Fraud Control Association (CFCA) and the Forum...

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OUR BLOGGERS

Hélène Ernotte

Hélène Ernotte

One of SAS’ credos is Creating Chances. And you might say Hélène Ernotte is the embodiment of that credo and ambition. The company’s HR Manager started as a Junior Recruiter at Microsoft in 2008. She joined SAS in 2012 as HR Business Partner, where she put her experience into practice and quickly became a valuable asset to the analytics firm. Though she is still only in her early thirties, Hélène is now in charge of all SAS’ HR activities in Belgium and Luxembourg. Her goal: to make sure SAS becomes the Great Place to Work of The Future.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Bart Baesens

Bart Baesens

If you’re looking for in-dept insights in the world of (web) analytics, CRM, fraud detection and credit risk management, Bart Baesens is just the man you need. Bart is Professor of Big Data & Analytics at KU Leuven and lecturer at the University of Southhampton. Browse through his LinkedIn profile and you will soon find out that his research has been published in several top-notch international journals, and that he is author of Analytics in a Big Data World (2014)and co-author of Credit Risk Management: Basic Concepts (2008). Obviously Bart keeps the very best of his writing for the World of Analytics, so stay tuned.

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Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

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