Blogs by Guest blogger

Our government is the OPEC of data

Last week, I had the honor to present my ideas on the use of data to a select group of government managers, during an event hosted by SAS, a leading provider of solutions for data and analytics....

+READ MORE

Steven Van Belleghem at SAS Forum: “Talk to the Bot”

Steven Van Belleghem's keynote will mainly focus on ‘the customer in the day after tomorrow’. This customer will be better served than ever, and will therefore become more demanding than ever.

+READ MORE

Fraud and Fado: mournful tunes but no sentiment of resignation

A couple of weeks ago a great number of telecom operators gathered in Lisbon, the city of Fado, to discuss telecom fraud. Organized by the Communications Fraud Control Association (CFCA) and the Forum...

+READ MORE

Paradoxes in retail: e-commerce vs bricks & big data vs mass retail

At SAS Belux Executive Dinner keynote speaker was Denis Knoops, CEO of Delhaize Belgium and Luxemburg. In my last blog post I discussed the first paradox in retail: sustainability vs sustainability.

+READ MORE

The paradox of sustainability in retail

Delhaize CEO Denis Knoops discussed the three big paradoxes in retail at the SAS Belux Executive Dinner. In this blog I present the first of these paradoxes: sustainability vs sustainability.

+READ MORE

LIVE TWEETS

Loading...

OUR BLOGGERS

Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven

Making a difference in our ecosystem, that is what Jeroen Van Godtsenhoven wants to do with SAS. As the company’s Managing Director, Jeroen has the bigger picture in mind. Of course he wants the business to thrive and he wants the SAS team to bring customers’ business to a higher level, but he also wants to make a difference in the world around us. Like providing a SAS certification training for eligible refugees, which gives them a chance at starting a new life, and at the same time contributes to the continuous search for SAS-certified talent, both for SAS and its partners. Jeroen’s contribution to World of Analytics will be all about how analytics have an impact our society, and ultimately make the world a little bit better, one step at a time.

BLOGS BY THIS AUTHOR

Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

BLOGS BY THIS AUTHOR

Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

BLOGS BY THIS AUTHOR

Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

BLOGS BY THIS AUTHOR

Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

BLOGS BY THIS AUTHOR

Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

BLOGS BY THIS AUTHOR