Blogs by Albert Derasse

The three biggest challenges in marketing analytics and how to solve them [SAS FORUM]

Today marketing teams are faced with a continuously expanding volume of available data and there are three basic challenges in marketing analytics which are directly related to these evolutions:...

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How do the Tour de France and SAS Factory Miner relate?

I have been looking forward to July 14th this year. Not only because it is the French national holiday (aka Bastille Day) which gives an extra dimension to the Tour de France that day, but even more...

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FRAUD FIGHTING IN 2015: WHAT CAN WE DO?

In a previous blog post, I discussed the many different forms of fraud, as well as the growing complexity of the fraud schemes. It may have discouraged some people and led them to the conclusion that...

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Why Napoleon was the founder of modern data visualization

Exactly 200 years ago the world changed forever. The Battle of Waterloo, in which Napoleon’s forces were defeated by the British and Prussians, took place in Belgium on June 18, 1815. But I’m...

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FRAUD FIGHTING IN 2015: AN OVERVIEW

“The greatest trick the Devil ever pulled was convincing the world he didn't exist.” I would like to use this quote from the movie classic ‘The Usual Suspects’ to illustrate the problem with...

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OUR BLOGGERS

Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Michel Philippens

Michel Philippens

Michel is passionate about everything related to big data analytics, and how you can use these to make smarter business decisions. With a Master in Sociology and Statistics he first worked as a research assistent at the KU Leuven, but Michel soon joined SAS as a Senior Consultant. Today he has 15 years of valuable experience, truly seeing the world of analytics change. His key philosophy: analytics don't belong in a lab test environment, they are part of everyday life.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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Tommy Lehnert

Tommy Lehnert

Tommy Lehnert has over 15 years of experience and a sound knowledge of financial markets. Currently he works as Sales Account Manager at SAS Belgium and Luxembourg. Tommy holds a BA in Management Science and a Master degree in Private Banking and Fund Industry. He is the author of 'Volume 1: How advanced analytics will transform banking in Luxembourg' and co-author of a publication about the relationship of depositary banks and the Madoff fraud case.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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