Blogs by Albert Derasse

The birthday paradox explained

The birthday paradox - also known as the birthday problem - states that in a random group of 23 people, there is about a 50% chance that two people have the same birthday. In a room of 75 there’s...

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Tackling barriers for analytics adoption

Some organizations hire the best and brightest analysts, yet fail to deliver results because business leaders cannot follow through on action. Without analytics embedded in your organization, you can...

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What if the Romans had analytics?

SAS is hosting this year’s European Analytics 2015 conference in Rome November 9 – 11. This three-day inspiring event will give you the chance to boost your company’s analytics culture in an...

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Self-Service BI & Approachable Analytics for all

Unveiling the myth: Business Intelligence & Analytics in the SME market

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Why fighting fraud without analytics is no longer an option [SAS FORUM]

Still too few organisations realize just how much recent evolutions in the digital world have changed the spectrum, efficacy, depth and invisibility of fraud.

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Albert Derasse

Albert Derasse

Albert Derasse is a true multitasker: apart from his job as Senior Business Solutions Manager Customer Intelligence at SAS South West Europe, he is also lector at ICHEC Brussels Management School, teaching students the art of marketing strategy. Albert is a customer-driven marketeer with a great capacity to listen first and then turn the input into strategy and results. On World of Analytics Albert will share stories based on his experience in helping companies find more profitable growth opportunities and amplify marketing initiatives.

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Andrew Pease

Andrew Pease

Andrew Pease couples a deep understanding of technology with an unmatched insight in business needs. This powerful combination makes him popular within SAS for finding sensible solutions for customers across a range of sectors. Andrew is passionate about using analytics to exploit exploding data volumes in tackling business challenges. With the rise of “Big Data” and “Data Science”, Andrew navigates the hype with pragmatic approaches and experience-based insights. And against all odds, his blogs might just make you laugh as well.

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Philippe Van Impe

Philippe Van Impe

“Our mission is to educate, inspire and empower scholars and professionals to apply data sciences to address humanity’s grand challenges.” There you go, Philippe Van Impe in a nutshell. Quoting his mission statement to describe Philippe is quite a lot easier than trying to sum up his professional activities: founder of the European Data Innovation Hub, founding partner of the Brussels Data Science Community, ‘social entrepreneur’ and ‘startup coach’. You see, Philippe is a tough professional to capture in such a short bio!

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